Challenging the traditional structures and expectations of what a business is—and can be—is something we here at LIVSN have done since day one.
Now, we look to challenge convention once more with an equity crowdfunding venture - Wefunder. Yet this time, it's not just product backers will receive, but a share of equity in LIVSN itself.
It's a relatively new concept only made possible by recent reforms to the investment regulation process. To help those interested in the idea understand all the ins and outs, we've put together the following information.
So, what exactly is Wefunder?
In short, Wefunder is a platform that facilitates investments from everyday folk into private start-ups like us.
Anyone can invest, and the funds raised will be used for sustainable growth, both in terms of team members and products who make up our brand.
We've identified key areas like inventory expansion, in-house hires, and marketing as top priorities which will receive financial support directly from this fundraising round.
It's an ideal means for customers to connect with businesses on a level previously unheard of and largely impossible. Wefunder enables audiences to become owners of brands that they passionately believe in and wish to support
Cool, but why are you doing it?
After three successful Kickstarter campaigns, crowdsourcing has become an integral part of our brand. Doing so with brand equity rather than products marks an interesting progression in the market, and it's one we are proud to pioneer right alongside our audience.
We are committed to new levels of transparency and communication between our brand and its growing audience. Crowdsourcing equity facilitates these crucial conversations on an entirely new level. It allows a brand and audience to grow together in a ways that benefits both.
From our Kickstarter campaigns, we've received invaluable feedback on everything from our products to processes. We want to carry this kind of democratic communication throughout the WeFunder campaign and beyond.
WeFunder paves the road for an interesting relationship between businesses and audiences. It marks a real evolution of the market and business structures as a whole.
Ok, but who (and what) exactly is the campaign for?
Much like Kickstarter campaigns, there are several tiers based on how much a backer invests.
For as little as $100, backers can support the start-ups they love, support, and believe are well-poised for future success.
Along with the equity itself, Wefunder backers receive products, discounts, and other exclusive content not available to the general public.
Increasing our reach, putting the best people possible in each role, and ensuring our shelves are stocked give LIVSN the best chance for continued success in the future.
Over the past few years, we've been building and putting the necessary pieces together to make this brand sustainable in every sense. With the right energy behind us, we're confident we can take things even further than we already have.
I'm intrigued. How can I learn more and/or invest?
276% YOY growth from 2020 to 2021
Sold at over 75 independent brick and mortar retailers and two major e-commerce sites—industry leaders Backcountry.com and Moosejaw.com
4.8 average product rating on over 700 reviews
Investing in us means that you believe that growth trends in $20 billion outdoor recreation market will continue in the years to come and that we as a business occupy a unique and valuable place in it.
As a brand, we aim to act as a bridge. With sustainable production practices, we create necessary and quality apparel, which in turn enables owners to flow more freely between daily life and the outdoors. We are a brand built to meet the needs of the modern world, and provide something positive for the future as well.
We understand investing in a brand isn't something you just do on a whim. If you want to learn more about our brand before you commit your hard-earned dollars, give the articles below a look to get a deeper feel for who we are, what we do, and why we are worthy of investment.
We are ‘testing the waters’ to gauge investor interest in an offering under Regulation Crowdfunding. No money or other consideration is being solicited. If sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and only through Wefunder’s platform. Any indication of interest involves no obligation or commitment of any kind.