Apparel Design Principles

From our initial design to the finished apparel, we take the following steps with each product to ensure quality. Everything we produce fills a need in the market, and we hope that by owning less, our customers ultimately are able to do more.

Choose the highest-quality materials

  • First look to source organic, recycled, or otherwise low-impact materials.
  • Look for high abrasion-resistance, a hefty hand, and some stretch.
  • Use materials that have multiple use-cases.
  • Use materials with textural interest. 

Build durability into the design

  • Use the strongest seam construction up to the point of diminishing return.
  • Overbuild stress points such as seams, pockets, and buttons.
  • Use the highest quality hardware available.

Design a highly mobile and tailored fit

  • Use stretch materials and mechanical articulation to achieve unrestricted movement. 
  • Design pattern for a tailored fit that follows body lines. 

Aim for timeless style and integrate features subtly

  • Use timeless color palettes to guard against seasonal style trends and facilitate a slimmed-down, versatile wardrobe.
  • Integrate technical features into clean lines suitable for everyday use.
  • Have a reason for every stitch.

Iterate and stay tuned to feedback 

  • Listen to the customer and make changes when necessary to continuously improve our product. 
Thank you for your time, we recognize how valuable it is


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