Apparel Design Principles

Choose the highest-quality materials

• First look to source organic, recycled, or otherwise low-impact materials.
• Look for high abrasion-resistance, a hefty hand, and some stretch.
• Use materials that have multiple use-cases.
• Use materials with textural interest. 

Build durability into the design

• Use the strongest seam construction up to the point of diminishing return.
• Overbuild stress points such as seams, pockets, and buttons.
• Use the highest quality hardware available.

Design a highly mobile and tailored fit

• Use stretch materials and mechanical articulation to achieve unrestricted movement. 
• Design pattern for a tailored fit that follows body lines. 

Aim for timeless style and integrate features subtly

• Use timeless color palettes to guard against seasonal style trends and facilitate a slimmed-down, versatile wardrobe.
• Integrate technical features into clean lines suitable for everyday use.
• Have a reason for every stitch.

Iterate and stay tuned to feedback 

• Listen to the customer and make changes when necessary to continuously improve our product. 

READ MORE ABOUT LIVSN:

• Our Story
• What We Believe
• Apparel Production Principles
• Fair Deal Guarantee
• Sustainability Pt. 1: Materials, Life Cycles, and Design
• Sustainability Pt. 2: Sustainable Corporate Thinking 

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