Apparel Design Principles

From our initial design to the finished apparel, we take the following steps with each product to ensure quality. Everything we produce fills a need in the market, and we hope that by owning less, our customers ultimately are able to do more.

• First look to source organic, recycled, or otherwise low-impact materials.
• Look for high abrasion-resistance, a hefty hand, and some stretch.
• Use materials that have multiple use-cases.
• Use materials with textural interest. 

• Use the strongest seam construction up to the point of diminishing return.
• Overbuild stress points such as seams, pockets, and buttons.
• Use the highest quality hardware available.

• Use stretch materials and mechanical articulation to achieve unrestricted movement. 
• Design pattern for a tailored fit that follows body lines. 

• Use timeless color palettes to guard against seasonal style trends and facilitate a slimmed-down, versatile wardrobe.
• Integrate technical features into clean lines suitable for everyday use.
• Have a reason for every stitch.

• Listen to the customer and make changes when necessary to continuously improve our product.