Our Story

LIVSN creates versatile, well-made clothing for people who value experiences more than stuff. 

Our passion is for the outdoors and our interest is in high quality clothing.

Good, functional design tends to be reflected in the final form of an object. We’ve formed a team of award-winning product designers committed to our goals of longevity and sustainability. 

We love finding good material and admiring the hand, the weight, and the texture. The story of the material and what it can do inspires us to create clothing as dynamic as the fabric.

Related - What We Believe LIVSN sustainable, high quality outdoor clothing

The name LIVSN comes from the Swedish word "livsnjutare," which roughly translates to "one who loves life deeply; an enjoyer of life." This journey started with a mission to simplify our belongings. With less to manage there's more time in the day, and with more time comes flexibility. We know we won't regret more time outside - or with friends - or with family. 

We're gear junkies, but this leads to excess and waste. We had too much gear, too many jackets, and too much stuff. This started us down a path of shedding belongings. This process forced us to take stock of what we owned and make decisions on what to keep. We kept what mattered. We're not advocates for extreme minimalism, and don't preach throwing away all belongings. We kept what was well-made, served its purpose well, and especially those pieces that had sentimental value. We kept what mattered.

Related - Apparel Design Principles

LIVSNLIVSN sustainable, high quality outdoor clothing

Maslow's famous Hierarchy of Needs lists clothing among the basic needs to meet before moving on towards the ultimate goal of self-actualization. If clothing is something that we must have, then we believe it should perform well, look good, be ethically made, environmentally friendly - and it should last. We want to own fewer, well-built things, and repair before replacing.

We started sketching and outlining what we would want in a perfect piece for each of our most well-worn styles.

We knew we wanted the clothing to be well-made, use dynamic materials, and have a subdued style. We drew a long sleeve t-shirt, a button down, a sweater, a jacket, and a pair of pants. LIVSN was born. 

We're not out to make the "most advanced" clothing in the world. We're not fans of hyperbolic statements in general. We make good clothing, we make it with tried and true methods, and we make it with high-quality fabrics.

Please follow along on our journey and thank you for reading!



Just checking in on the progress of the new pants that have been delayed…


Drew Zajicek November 15, 2021

Pants are awesome. Will last for years.
Love the T-shirt also.

Scott October 03, 2021

Pants are awesome. Will last for years.
Love the T-shirt also.

Scott October 03, 2021

It was a pleasure meeting y’all at the startup crawl during sxsw. I’m eagerly waiting to receive my pair of pants. Is there a time range of when I should expect them?
Thanks so much!

Trevor Sparks March 21, 2019

Unfortunately these are only made for shorter people. Too bad.

Eric Stevens March 07, 2019

After receiving an email from GVT from Fayetteville, AR about a shipment heading my way, I had to start looking more into it. Being from Mtn. Home, and my wife from Fayetteville I had to figure it out. At first I thought that her mother was sending us something for our daughters and just decided to wait it out. Once I received my LIVSN pants I was shocked. I then looked further into LIVSN and Andrew. I first learned about LIVSN from an Instagram post by Reddyyetti, which I am a member. After looking further into their pants I decided to pull the trigger and give them a shot. My wife and I are outdoor enthusiast that have relocated from AR to NM. We love living in the southwest. With that being said. I have been on a quest of pursuing the perfect pants for the last several years. Trying pants from brands such as KÜHL, Patagonia, Stio, 5.11 Tactical, Carhartt, and Walls. All of those brands have things I like about them but also things I do not. For instance, I am a huge fan of the gusseted crotch, articulated knees, and stretch fabrics. Walls, I feel is on to something with the hidden elastic in the waist of their ditchdiggers. I am an avid mountain biker which makes finding pants that fit me the way that I want difficult. My quads are larger than the average man’s apparently. I am not a fan of skinny jeans, therefore, pants that are tight on my quads result in wearing out faster than average in the crotch/upper inner thigh area. Some brands “peeled” in the crotch, others wore thin, and some are/were just too tight in the quads. After putting these on for the first time I was a little concerned about how they fit my quads. They have loosened a little to an acceptable amount. I have to say that I am initially impressed with their construction and materials. I am anxious to see how these wear. I am happy to sport a brand from my home state and look forward to seeing how they preform with what all I put them through.

Nathan Winham March 05, 2019

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