LIVSN creates durable, well-made outdoor clothing for people who value experiences more than stuff. Official product launch Winter 2018.
Our passion is for the outdoors and our interest is in high quality clothing.
We love finding good material and admiring the hand, the weight, and the texture. The story of the material and what it can do inspires us to create clothing as dynamic as the fabric.
The name LIVSN comes from the Swedish word "livsnjutare," which roughly translates to "one who loves life deeply; an enjoyer of life." This journey started with a mission to simplify our belongings. With less to manage there's more time in the day, and with more time comes flexibility. We know we won't regret more time outside - or with friends - or with family.
We're gear junkies. It's hard to resist a great new jacket or bag every season, but this leads to excess and waste. We had too much gear, too many jackets, and too much stuff. This started us down a path of shedding belongings. This process forced us to take stock of what we owned and make decisions on what to keep. We kept what mattered. We're not advocates for extreme minimalism, and don't preach throwing away all belongings. We like things, especially those made with care. We kept what was well-made, served its purpose well, and especially those pieces that had sentimental value. We kept what mattered.
Abraham Maslow's famous Hierarchy of Needs lists clothing among the basic needs to meet before moving on towards the ultimate goal of self-actualization. If clothing is something that we must have, then we believe it should perform well, look good, be ethically made, environmentally friendly - and it should last. We want to own fewer, well-built things, and repair before replacing.
We started sketching and outlining what we would want in a perfect piece for each of our most well-worn styles.
We knew we wanted the clothing to be well-made, use dynamic materials, and have a subdued style. We drew a long sleeve t-shirt, a button down, a sweater, a jacket, and a pair of pants. LIVSN was born.
We're not out to make the "best" shirt or the "most advanced" jacket in the world. We're not fans of hyperbolic statements in general. We want to make good clothing, we want to make it with tried and true methods, and we want to make it with high quality fabrics.
We'll be officially launching in late 2018, but will have plenty to share before then. Please follow along on our journey and thank you for reading!