Fall '25 Collection

This clothing isn’t trendy

This fall, we’re doubling down on doing it right, at least in our definition.

This means not chasing trends, but building apparel with timeless style and no-fuss functionality: durable, repairable, and backed by practices we’re proud of.

We design our products to work together, reduce clutter, and ultimately lighten your mental load of “what to wear,” so you can focus on what matters most: living more. 

Own Less, Live More

Our ethos is clear: own less, live more. We value your time and the planet’s limited resources too much to flood our catalogue or your closet with carelessly crafted products. 

We design every piece with the intention to fulfill a role, one that stays relevant season after season, year after year.

This year’s fall line is an organic expansion on what’s been tested and proven in the field. We’ve added fresh color that will integrate seamlessly with your existing wardrobe, brought back a true fan favorite, launched a women’s Keystone long sleeve, and we even have a few small surprises waiting for later in the season. 

This collection was built on the concept of modularity. Pieces built to work together, in colors chosen to go together, with minimal branding so they can be worn together. We believe clothing should free you to pursue the life you want—whether that’s climbing, exploring, or creating. 

We built our brand to celebrate people who embody this ethos. Those who choose fewer, better things and spend the rest of their time out in the world living.