Our 2025 Fall Collection

This Clothing Isn’t Trendy

This fall, we’re doubling down on doing things right, at least in our definition. 


For us, that means steering clear of fast-moving trends and focusing instead on what lasts: timeless style, no-fuss functionality, and apparel that’s durable, repairable, and built with practices we’re proud of.


We design our products to work together, reduce clutter, and lighten your mental load of “what to wear.” The less time you spend wrestling with your closet, the more time you can spend living.

What’s New This Fall

This isn’t clothing designed to make a splash for one season and disappear the next. It’s clothing designed to stay with you for the trail, the workshop, the campsite, and every corner of daily life.

This isn’t clothing designed to make a splash for one season and disappear the next. It’s clothing designed to stay with you the trail, the workshop, the campsite, and every corner of daily life.

Built to Work Together

The collection is grounded in modularity. That means pieces built to layer, colors chosen to pair well, and minimal branding so everything can be worn together without clashing. 


The goal? Clothing that frees you to pursue the life you want—whether that’s climbing, exploring, or creating.


We built this brand to celebrate people who embody this ethos: those who choose fewer, better things and spend the rest of their time out in the world actually living.

Own Less, Live More

Our ethos is simple: own less, live more.


We value your time, your attention, and the planet’s limited resources too much to flood our catalog—or your closet—with carelessly crafted products. Every piece we make has a role to fill. One that stays relevant season after season, year after year.


This fall’s line is an organic extension of what’s already been tested and proven in the field. We’ve added fresh colors that integrate seamlessly with your wardrobe, brought back a fan favorite, introduced a women’s Keystone Long Sleeve, and tucked a few surprises up our sleeves for later in the season.

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