Event Recap - 24 Hours of Horseshoe Hell

Lions in a Field of Lions

There are few outdoor events in the world like “24 Hours of Horseshoe Hell” and we proudly sponsor the event every September.

Despite the somewhat ominous name, it’s a gathering of some of the most affable and admittedly eccentric climbers from around the world. Each year thousands attend and attempt to climb hundreds of routes.

The Rules

The premise is simple: teams of two set out to complete as many routes as possible within 24 hours. The more difficult the route, the more points teams stand to gain. 

Set throughout the Ozark oasis of Horseshoe Valley ranch, competitors strategize what routes they aim to complete, sleep schedule (if any), and personal care so they can hit their goal.

Before embarking on their journey, climbers swear a sacred oath to protect one another throughout the duration of the competition. Horns blare every hour to signify progress, usually to the accompaniment of cheers and claps echoing throughout the valley.

Give the People Jorts

Throughout the weekend, live music, tattoo artist, and vendors of all shapes and size set up to take part in the fun.


Costumes are encouraged, colorful, and plentiful. A carnival-like atmosphere fills the air as participants shuffle in and out of camps at all hours, and by night, all kinds of shenanigans ensue at the midnight to sunrise bouldering party.

This year, we brought a “jorts creation station” to help fuel the fun. At our tent we provided scissors, paint, and enough pants so everyone could walk away from the event with a unique and functional souvenir from the weekend.

Here are some of our favorite creations from the weekend:

A Perfect Start to Fall

Events like 24 Hours of Horseshoe Hell are exactly the type of community events we love to support and attend. 

Whether you are an avid climber yourself, or just want to witness the fun firsthand, consider coming out next year to see the Ozarks in ideal Fall form.

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